The Future of Marketing

Newt Barrett

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Related Topics: Twitter on Ulitzer, Content Marketing Journal, PR on Ulitzer, New Media on Ulitzer, The Social Media Guide

It's All About Engaging: Blog Feed Post

Here’s Your Social Media Marketing Tool Cheat Sheet

It’s almost impossible to figure out what social media and other related online tools will be useful

young woman w post-it notes on wall Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier
If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog.

You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target buyers or listen to what those buyers are saying about you.

My five favorites of the less well known among the 42 that Joe highlights are:

1) Alltop - The digital magazine rack. Find the alltop for your industry - here’s content marketing.

2) Twitterfeed - Set your RSS feeds to post automatically on Twitter.

3) Zemanta - Great for adding additional content and links (courtesy of Drew McLellan).

4) Teamwork Project Manager - Easy-to-use project management tool.(I and my virtual teammates are enthusiastic proponents).

5) Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.  Great free tool!

Check out Joe’s complete list and feel free to make your own contribution to make the list even more valuable.

Needless to say, if you’re not a regular reader of his blog, you’ll want to consider jumping on Joe’s content marketing bandwagon.

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.