The Future of Marketing

Newt Barrett

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Get Visual with Your Info: Advice on Illustrating Your Content

Let Infographics Help You Make Your Point Instantly

Let Infographics Help You Make Your Point Instantly

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study.  With few words and relevant graphics, it enables us to absorb lots of information in a hurry.

That’s what effective infographics are all about.

social media infographic

I fully understand the importance of the visual component of content, but I’m not very good at conceptualizing or creating great visuals to illustrate the points that I’m trying to make.

So, I was delighted to find a wonderfully helpful—and visual—site that is putting me on the right track: from Randy Krum. As he indicates, it’s all about getting your point across. Which, in turn, is essential to effective content marketing. You must make it obvious to your target customers why your content is relevant and important to them. On the web, you have only a few seconds to make that happen. Effective infographics can make that all-important instant connection.

If you need as much visual help as I do, you’ll love Randy’s site and his recent post with practical advice—illustrated with infographic examples, of course– for us verbal types.

Here are 5 practical infographic tips from Randy’s recent blog post, 10 Tips for (Journalists) Designing Infographics:

  1. Be Concise: Design your infographic to convey one idea really well. That is, keep it simple for the viewer so they can really absorb your point.
  2. Be Visual:  Design your infographic with your final for viewing size in mind. Don’t allude to a chart they need to click on to view. Keep them involved with your text while they look at the infographic.
  3. Be Different:  If you can avoid it, don’t use a bar chart, a line chart or a pie chart. Grab readers attention by doing something that is unique while still making your point effectively.
  4. Be Accurate: Remember your geometry and visualize differences using area. Thus, if you are using circles to represent relative size, make sure that illustrating 3X larger, you use a circle that is 3X bigger, not 9X bigger.
  5. Be Varied:  Find a good visual style that’s right for the data you’re trying to share. If your data is about countries, plot it on a world map not a bar chart that lists countries. To illustrate this point, Randy showed the infographic below from Emily Schwartzman about the aftermath of the hurricane that devastated Haiti in 2009

haiti hurricane aftermath infographic

Words work well. But pictures in the form of infographics can make all the difference in getting your point across in an instant. Once you have captured readers with your picture, you can then wow them with your words.

Here are some links that Randy offered to visual tools available on the Internet to help and inspire you in building your own infographics:

If you are in the business of trying to communicate complex information in a simple and compelling way, you will want to become a regular visitor of

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.