The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Content Marketing Journal It’s much more powerful than those young whippersnappers–Twitter and Facebook  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Your blog is your secret social media weapon Thanks to free or inexpensive blogging tools, any individual can be on the same technological... (more)

The Golden Rule of Content Marketing

 When you make it obvious to your customers how you can help them, you will grow your revenues. Some of the smartest people I know run very small companies in the business-to-business market.  They are dedicated to helping their customers succeed.  In one-on-one discussions with customers and prospects, they make it clear how they can help.  That’s terrific.  And it generates sales.  But it’s just a start. I am convinced that white papers–and their first cousins, e-books– can extend that in-person knowledge sharing and trust building to the entire world.  A great example is a c... (more)

Five Guys Burgers and Fries Really Understand in Person Content Marketing

How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t do much better than Five Guys Burgers and Fries. While working on a client project, I had the opportunity to learn about the way they operate their restaurants–and how they think about their customers and their employees.  The company launched with a single restaurant in the Washington, DC area in the 1980s and expanded conservatively through the use of 100% company owned outlets until very recently.  The fa... (more)

The Secret to SEO Search Engine Optimization

That’s the key word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of y... (more)

Location, Location, Location on Google

Content Marketing Journal Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. But, standing at an impressive #4 is LifeinBonitaSprings.com. That’s the blog powered website of Chris Griffith, a re... (more)