The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10 years. Tablets Triumph In the first year of its existence, 1981, the IBM PC sold 100,000 units. Most of those buyers were geeks or leading-edge business users. Apple’s new iPad sold 3 million units in its first weekend and more than 50 million units since the introduction of the first iPad just 2 years ago. As Tim Bajarin reported in Techland.Time.com in April of ... (more)

Six Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Journal It’s much more powerful than those young whippersnappers–Twitter and Facebook  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transformi... (more)

Deliver a Content Marketing K.O. with a One-Two Radio Combination

Build Your Brand and Your Business by Using Local Radio to Drive Prospects to Your Blog The key to a powerful online presence is great content that targets your best buyers.  Over time, as you increase the critical mass of relevant and compelling content, you will attract increasing levels of traffic.  This is the essence of content marketing strategy.  But, you can do more without breaking the bank by extending and enhancing your online persona with carefully crafted radio commercials. Although traditional media is facing enormous challenges, smart media companies will certainl... (more)

What is Your Unique Buying Proposition?

Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong.  The unique part is critical.  But the age old concept of a unique selling proposition views the problem of positioning almost backwards. The idea of a unique selling proposition is that you need to differentiate yourself from the hundreds or thousands of other vendors with whom you compete.  Theoretically, if you have a really good USP, you can stand apart from all the same old same old that everyone else is selling.  I think it’s much better ... (more)

Best Read "Content Marketing Today" Posts

Content Marketing Journal While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fashioned way of doing things. Here’s the tasty topics menu from which to choose: * How to create effective elevator speech to drive your content marketing * Using content marketing to survive the recession * Low cost research as killer weapon * Making an eBook a core component of your content marketing strategy * Become your customers’ online content concierge * Why your blog is your most import... (more)