No. Their ever shrinking content reduces them from ‘must read’ to ‘why
For centuries, print magazines and newspapers had a publishing information
Even when the consumer universe began to rely more on radio and TV, the
business to business media was the only route to the industrial buyer. This
was true for both public relations and advertising campaigns. If you wanted
to get to the folks who bought business products and services, you had to use
print media to reach them.
This virtual monopoly persisted unchallenged until the late 1990s when the
internet intervened in a very big way. Unfortunately, most
business-to-business publishers first ignored and then mishandled the online
opportunity. Too many of them thought like the railroad companies who
mistakenly defined themselves as the railroads rather than as transportation
providers. In the same... (more)
Local newspapers and business-to-business publications face similar
challenges as drastic drops in ad revenue drive equally drastic drops in
relevant and compelling content. But for newspapers, ad revenue declines
are exacerbated because the highly profitable classified advertising sections
have almost disappeared as readers flock to the Internet. Moreover,
business-to-business magazines that are well positioned still offer uniquely
valuable niche content that helps readers succeed. Their readers still count
on them. That’s not so true for our local dailies.
I believe that the... (more)
Content Marketing Journal
Effective content marketing online drives Chris Griffith’s blog powered
website to number four on search rankings.
You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either
of the two local newspapers or all of the big area real estate companies
would trample an individual realtor on Google. But, you’d be wrong.
In fact, when you search for "Bonita Springs real estate" in Google, you pull
up a total of 557,000 results. But, standing at an impressive #4 is
LifeinBonitaSprings.com. That’s the blog powered website of Chris Griffith,
a re... (more)
Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major
Corporate Presence Online
Building a solid business blog-powered website is challenging for all of us.
But it’s even more difficult for anyone who lives in the financial services
Because financial services professionals must adhere to strict compliance
regulations, they must be very careful about what they say and how they say
it. Dean Piccirillo a principal in HBK Sorce Financial, LLC, manages to
convey relevant and compelling information while maintaining essential
Even more impre... (more)
What’s clear from current research is that when we evaluate social media,
we are not talking about the marketing longevity equivalent of the hula hoop
or the Lambada.
Social media marketing is here to stay. If you are not already active in
venues such as a business blog, Facebook, Twitter, LinkedIn, Google+,
Slideshare, and YouTube, you should be asking yourself whether it’s way
past time to jump in with both virtual feet.
The answer to the question is yes with an important caveat…
…Before making the commitment to one or many possible social media outlets,
it is vital to determi... (more)