The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Social media marketing is here to stay.  If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. The answer to the question is yes with an important caveat… …Before making the commitment to one or many possible social media outlets, it is vital to determine whether: you understand the target audience that you intend to reach you have something valuable to communicate to that target audience you have someone with the time, skill, and enthusiasm to execute a consistent social media program–either inside or outside your organization you will mak... (more)

Why People Share: The Most Overlooked Part of Social Media Marketing

A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something). I’ve seen this in various forms since we opened Ignite Social Media in 2007. Don’t get me wrong, we have great clients and they typically “get it.” But it’s recently become clear to me that the people I come across that don’t get it often miss two fundamental points. Specifically: Social media marketing doesn’t work unless people share People share c... (more)

The Golden Rule of Content Marketing

 When you make it obvious to your customers how you can help them, you will grow your revenues. Some of the smartest people I know run very small companies in the business-to-business market.  They are dedicated to helping their customers succeed.  In one-on-one discussions with customers and prospects, they make it clear how they can help.  That’s terrific.  And it generates sales.  But it’s just a start. I am convinced that white papers–and their first cousins, e-books– can extend that in-person knowledge sharing and trust building to the entire world.  A great example is a c... (more)

Location, Location, Location on Google

Content Marketing Journal Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings. You might think that, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. But, standing at an impressive #4 is That’s the blog powered website of Chris Griffith, a re... (more)

The Godfather Guide to Direct Marketing

You Must Persuade Me to Act or Your Beautiful Promotional Piece Will Sleep with the Fishes I was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant. They did a lot of things right. There was some beautiful photography that captured the essence of this charming little bistro. They described how the restaurant and its cuisine were uniquely appealing. They shared some impressive awards and recognitions for their excellence. They included their Web address. And, they even provided a little map that showed me exactly ho... (more)