The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

No. Their ever shrinking content reduces them from ‘must read’ to ‘why bother?’ For centuries, print magazines and newspapers had a publishing information monopoly. Even when the consumer universe began to rely more on radio and TV, the business to business media was the only route to the industrial buyer. This was true for both public relations and advertising campaigns. If you wanted to get to the folks who bought business products and services, you had to use print media to reach them. This virtual monopoly persisted unchallenged until the late 1990s when the internet intervened in a very big way. Unfortunately, most business-to-business publishers first ignored and then mishandled the online opportunity.  Too many of them thought like the railroad companies who mistakenly defined themselves as the railroads rather than as transportation providers.  In the same... (more)

Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future

Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.  But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet.  Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. Their readers still count on them. That’s not so true for our local dailies. I believe that the... (more)

Location, Location, Location on Google

Content Marketing Journal Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. But, standing at an impressive #4 is LifeinBonitaSprings.com. That’s the blog powered website of Chris Griffith, a re... (more)

A Financial Pro Charts the Way to a Great Online Business Presence

Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online Building a solid business blog-powered website is challenging for all of us. But it’s even more difficult for anyone who lives in the financial services universe. Because financial services professionals must adhere to strict compliance regulations, they must be very careful about what they say and how they say it.  Dean Piccirillo a principal in HBK Sorce Financial, LLC, manages to convey relevant and compelling information while maintaining essential compliance. Even more impre... (more)

How to Put Social Media Marketing to Work for Your Company

What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Social media marketing is here to stay.  If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. The answer to the question is yes with an important caveat… …Before making the commitment to one or many possible social media outlets, it is vital to determi... (more)