This Young Neighbor Understands Target Marketing Perfectly
We have just moved into a great new neighborhood with plenty of energetic
young kids. While I was out walking our dog, Mia, I was delighted to discover
that we have a young marketing-savvy entrepreneur in our midst. This smart
young person has launched a dog sitting service and has figured out how to
target that service perfectly to prime prospects.
We all know how important it is to deliver our marketing messages to those
who are best positioned to purchase our products and services. Our local
dog sitting entrepreneur gets it exactly right.
We have strategically stationed dog poop drop off canisters around the
community. Obviously, only those folks who are out walking their dogs and
thinking about canine-related stuff will encounter this marketing message.
Folks who don’t have a dog won’t go anywhere near... (more)
When you publish a monthly print or electronic newsletter that targets an
important audience segment, you probably invest heavily in generating the
content that will make this newsletter relevant and valuable to its
readers. That is obviously critical. But you can do much more to make
that newsletter and its content work harder for your organization. How? Easy.
Think outside the newsletter.
After all, the newsletter has a relatively finite reach, even online. Think
beyond this single content product. You can dramatically increase the
impact of your content marketing by thou... (more)
Marketing experts shared invaluable insights about how to market in turbulent
times through the effective use of content online, in print, and in person.
Custom publishing has gone from being an ancillary, add on component of
marketing strategies to becoming a vital ingredient. Why? Because content
marketing is so important to an increasing number of marketers and companies
of all sizes. Therefore, creating custom content is no longer a nice to-do,
if you have the money. Rather, it has become an absolute must-do as part of
an integrated content marketing strategy.
The strategic... (more)
No. Their ever shrinking content reduces them from ‘must read’ to ‘why
For centuries, print magazines and newspapers had a publishing information
Even when the consumer universe began to rely more on radio and TV, the
business to business media was the only route to the industrial buyer. This
was true for both public relations and advertising campaigns. If you wanted
to get to the folks who bought business products and services, you had to use
print media to reach them.
This virtual monopoly persisted unchallenged until the late 1990s when the
internet interv... (more)
AC Transit’s Dedicated Site, ACTForMe.org, Paints a Brilliant and Loving
Portrait of the Benefits of Public Transit
AC Transit operates a very sophisticated bus transportation system in the San
Francisco Bay area, handling more than 65 million passengers annually in an
area covering 364 square miles. That’s pretty impressive.
But what really impressed me is the fact that they also make excellent use of
the web to tell a story that turns taking the bus into the obvious
AC Transit has created ACT for Me as “Your Guide to the Future of Public
Transit.” Th... (more)