Newt Barrett

  Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Written by Joanne Costin I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provides.  His rules about advertising weren’t based on opinion, but years of research. As he famously said: “Five times as many people read the headline as the body copy. If you haven’t done some selling in your headline, you will have wasted 80 cents out of your client’s dollar.” Rule No. 1: “The headline is the ticket on the meat.” Ogilvy promoted the use of keywords in the headline,  before keywords were keywords. “If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.” Rule ... (more)

How to Make Google Reader Your Content Marketing Partner

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter…… Via www.youtube.com ... (more)

5 Ways to Use Other People’s Content in Your Marketing

  Image hazel.estrada via Flickr CC [This is a perfect example of what John is discussing. We have curated his post via Scoop.It.] Written by John Jantsch You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle. While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people. One of the best services marketers can provide these days is to act as a filter for a... (more)

Sunnyside Up Mobile Marketing Works for First Watch Cafe

Sure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida Imagine my surprise when I pulled up behind this small van on a Naples street. I started to get hungry just looking at the back of the van. This is mobile marketing that quite literally whets my appetite. First Watch is a small chain of daytime cafes with numerous outlets in the Naples/Fort Myers area and in many other parts of the country. They are famous for great breakfasts and friendly servers. It’s a pleasure to tuck into one of their omelets or other creative egg dishes. I think the... (more)

Moving From Content Marketing to Social Commerce – 1to1 Media

Great content can drive customer engagement, but it also can drive transactions. Is your content optimized for both? Via www.1to1media.com ... (more)